Where cleaning ends. Ritual begins

Sahwa reimagines the way fabrics are cared for.
Not with more products.
But with better ones.

Inspired by صحوة — awakening — SAHWA brings perfume-grade fragrance and modern design to the simplest rituals in your home.

The result is clean that feels deeper.
Scent that lasts longer.
And laundry that becomes an experience, not a chore.

Our formulas dissolve effortlessly.
Diffuse beautifully.
And leave every fabric with a calm, signature presence.

It’s laundry, redesigned.
For fabrics that feel cleaner.
Smell richer.
Live longer.

Launching in 2026

OUR LAUNCH COLLECTION

  • The Sheet

    Clean, simplified
    A single sheet that dissolves instantly.
    Light to hold. Powerful in action.
    Perfume-grade fragrance. Zero mess.
    Everything you need — in one effortless motion

  • The Pod

    Precision, perfected.

    A multi-chamber pod engineered for deep cleaning and richer scent release.
    Measured to the gram. Designed to perform. Drop it in. Let it take over.

  • The Booster

    Scent, amplified.

    Beads that elevate your wash with deeper, longer fragrance. Layered. Atmospheric. Softer. Remarkably simple. A quiet increase in presence — delivered beautifully